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Posts Tagged ‘product launch strategy’

The key of a successful promotional program like the launch evolution is the creativity that can win over the hearts of a lot of target audiences. If the promotional program is made as creative as possible it can be made sure that it can be a successful one. One of the tricks to make a promotional program creatively is incentives. An incentive is something that a buyer can get for free when buying a product. Yet in order for the incentives to be as effective as possible to draw the attentions of your target audience, you also have to be able to make them as creative as possible. How to do so? Here are some of the tips on how to make incentives for promotional programs creatively.

– Display the value of the product in the packaging

In some situations, such as supermarkets, many buyers will determine what items will be purchased when they are standing in the aisle full of competing goods. In this case, the attractive packaging will make a big difference. Show the value of your product clearly compared to competitors without compromising the beauty packaging. To elaborate on the example of supermarkets, many food products usually try to show their values by showing that their products are more than competitors at the same price.

– Cross-promotion of your product

Why sell the goods if you can sell the two? It is very effective product promotion unit, but you also have to be open to the possibility to display the two or more products of your company in the same ads. With this showcase, emphasize the usefulness or convenience products say use it simultaneously. If done successfully, you can create a cross promotion to build the concept of a family product for your company, increase the number of consumers coming back.

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